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Columbia University in the City of New York
New York, N.Y. 10027
GRADUATE SCHOOL OF BUSINESS URIS HALL
Date: March 5, 1990
BOOK REVIEW:
Maximum Performance: The Dow Jones-Irwin Complete Guide To Practical Business Management (Volumes 1 and 2) by Joseph Shetzen, Dow Jones-Irwin.
"The most positive features of these twin volumes is their wide coverage and comprehensiveness. An enormous amount of material is presented and summarized between the covers of these two volumes. Much of the material represents a digest of some of the best known literature on each topic. The topics range over the full spectrum of management functions and disciplines. Marketing, finance, production, personnel and general management are reviewed in a clear and readable style. A thorough reading of these two volumes can provide the reader an overview of business management, similar to that offered by a series of practically-oriented introductory courses."
Dr. Boris Yavitz, Ph.D.
Former Dean
Columbia Business School
New York
© Columbia University in the City of New York, 1990 |
