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JOURNAL OF ACCOUNTANCY, JULY 1990, PAGES 136 - 137
Book Review:
Maximum Performance: The Dow Jones-Irwin Complete Guide to Practical Business Management (2 volumes) by Joseph Shetzen, Dow Jones-Irwin.
1818 Ridge Road, Homewood, Illinois 60430, 1990, 703 pages, $47.50 each.
"This guide is structured to help small business owners and managers solve routine problems themselves. The volumes are organized in a system of modules, beginning with a "General Management Guide", followed by sections on personnel matters, financial management, production, marketing and performance analysis.
The author's approach, which he calls the "business engineering method", identifies routine problems in each major area and gives suggested solutions. The material is well organized and clearly written and should be of interest to consultants as well as small business owners."
Book Editor:
Dr. Stephen L. Fogg, CPA, Ph.D.
Temple University, Philadelphia, Pennsylvania
© Journal of Accountancy, 1990 |
