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LEAN BUSINESS 2100 MANAGEMENT PROGRAM
REVIEWS OF MAXIMUM PERFORMANCE: THE DOW JONES-IRWIN
COMPLETE GUIDE TO PRACTICAL BUSINESS MANAGEMENT

Review From Entrepreneurial Woman



BOOK REVIEW:

"Not since the days of Thomas Edison has America been so alive with the spirit of invention. But these inventions don't always come in the form of products or services; they can also be methods, such as the business management techniques proposed by Joseph Shetzen in his two-volume set Maximum Performance: The Dow Jones-Irwin Complete Guide to Practical Business Management (Dow Jones-Irwin, $47.50 per volume).

Recognizing the difficulty entrepreneurs have both financially and emotionally while seeking assistance from business consultants, Shetzen has developed a program that trains entrepreneurs to become their own business consultants.

Using engineering principles, Shetzen's method systematically identifies business problems in one of six management areas. After isolating a problem in one of these areas, Shetzen provides further advice on how to pinpoint where the problem might lie, and how it may be corrected..."

By Frank Mixson,
Writer
Irvine, California

   

ENTREPRENEURIAL WOMAN, NOVEMBER 1990, PAGE 77

Entrepreneurial Woman, 1990