BOOK REVIEW:

"Not since the days of Thomas Edison has America been so alive with the spirit of invention. But these inventions don't always come in the form of products or services; they can also be methods, such as the business management techniques proposed by Joseph Shetzen in his two-volume set Maximum Performance: The Dow Jones-Irwin Complete Guide to Practical Business Management (Dow Jones-Irwin, $47.50 per volume).

Recognizing the difficulty entrepreneurs have both financially and emotionally while seeking assistance from business consultants, Shetzen has developed a program that trains entrepreneurs to become their own business consultants.

Using engineering principles, Shetzen's method systematically identifies business problems in one of six management areas. After isolating a problem in one of these areas, Shetzen provides further advice on how to pinpoint where the problem might lie, and how it may be corrected..."